Pricing

Content that compounds.

Choose how fast.

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Content Program Includes

Dedicated Content Team

Monthly Strategy Sessions

Reporting

SME Interviews

Quarterly Custom Content

Lead magnets, sequences, campaign assets, etc.

Social Content

Email Newsletters

Long-form Content

Contract/Term Commitment

Executive

coming soon!

Essentials

$9,999/mo*

Teams that need a consistent newsletter nurture engine

Scale

$13,999/mo*

Teams ready to scale content across channels

Premium

$Custom

Teams that need a fully custom content partner

Dedicated senior content team

Custom

10 posts/mo

15 posts/mo

Custom

6-month minimum

12-month minimum

Be First to Know

Start Your Newsletter

Scale Your Content

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* Executive tier is designed for B2B founders and executives who want to build a strong LinkedIn presence without the full content engine. Requires a specific POC and 2-exec minimum to qualify. ** Weekly and monthly motions are available for both Essentials and Scale tiers. Contact us for pricing.

Why it works

Expert Driven

Effective content starts with the thought AI can’t generate. So every piece of content starts with a real expert interview — your executives, your customers, your target accounts. Always deep-niche. Always net-new. Always ICP-centric.

Fully Connected

No random acts of marketing at the ‘arb. Social feeds your newsletter. Newsletter nurtures your list. Long-form turns readers into leads — not to mention its discoverability through AEO/SEO. Every channel earns its place, and compounds in value over time.

Always Selfless

ICP-obsessed by design. We write for your buyer's pain points — not your product features. Delivering your ICP real value on repeat is an act of selfless service. It's how we'll earn your audience's trust, and keep them coming back for more.

A flywheel so strong we use it ourselves.

Our playbooks, The Standard, and our company/executive socials run on this very same content motion. We treat ourselves like any other client, with its own dedicated team and its own unique POV.

We don’t just write for you, we are you.
We share your pressures, your challenges, your questions.
That’s why we exist in the first place. And that’s how we know our flywheel works.

Your first month with us.

The first 4–6 weeks are where we do the heavy lifting. You show up, share your world, and challenge our thinking. We distill and codify into a comprehensive strategy and calendar, so by the time content goes live, it sounds exactly like you. And no one else.

week 1

Deep Dive

Tone of voice, ICP pain points, competitor landscape, content inspiration, and SME mapping.

James was here

Week 2

Strategy Pitch

Content series framing, SME picks, and full content calendar presented for your review and sign-off.

week 3

Voice + Tone

First SME interview held. Tone calibration samples delivered for your feedback and approval.

James was here

WeekS 4-6

First Content Live

Newsletter, long-form, and social infrastructure live. First full content kit ships for review.

one more thing...

The Final Mile™

Included in every tier is storyarb’s proprietary contact-based reporting stack. We'll surface the warm ICPs ready for more. Once content is live and building authority, we layer in an engagement strategy based on this report, turning your target account list into live conversations.

Like everything else we sell around the ‘arb, we run this same motion for ourselves. And this extra step right here? Drives half our demos.

Your burning questions.

"A newsletter motion that meets all my needs?" We're no mind-readers, but we figured you'd have a few questions. Do your proper vetting with a scroll through our FAQ.

Book a Demo

Can I start on one tier and move up?

Yes — the program is designed to scale with you. Plenty of clients start on Essentials and move to Scale once the engine is humming.

Do you handle newsletter infrastructure, or just the content?

Both. We'll help you stand up your beehiiv infrastructure, design the template, and get everything live — or work inside your existing ESP if you prefer.

How much time does this take on our end?

The first month is the heaviest — we'll have weekly calls to get the narrative, tone of voice, and SME roster locked in. Once we're in rhythm, most clients are spending 1–2 hours per week reviewing and approving content.

How quickly will we see results?

Social is the fastest mover (which is why we incorporate it into every tier). Most clients see meaningful engagement growth within the first 30–60 days. For attributable pipeline from long-form and newsletter, expect 4–6 months as the content compounds — and that's where the real flywheel effect kicks in.

What's an SME interview?

A 30–45 minute conversation between your subject matter expert (internal exec, customer, or prospect) and our content strategist. We run it, transcribe it, extract the insights, and turn it into 2 full content kits — long-form, newsletter, and social (Scale), newsletter and social (Essentials), or social (coming soon...) — all from that one conversation.

Why wouldn’t I KEEP CONTENT in-house?

Working with storyarb gives you access to a proven content strategy designed to grow B2B businesses — and a full team of experts to pull that strategy off.

We know firsthand that building an equivalent solution in-house would require at least 2 full-time content specialists. (Which means finding the talent, finding the budget, hiring, onboarding, training, and getting the content flywheel up and running...) storyarb takes care of defining and executing your content strategy for you, so you get a cost-effective, revenue-generating program right out of the gate.

As a bonus: We’re constantly leveling up our game based on what we see driving pipeline across our portfolio of high-growth B2B clients.

HOW DO YOU KNOW IT WORKS?

Two-part answer.

First, the theoretical. Ever heard of the 95:5 rule in B2B? In short: 95% of your potential buyers aren't actively shopping for solutions right now. In fact, B2B buyers need anywhere from 7 to 68 (!) touchpoints before pulling the trigger – and they're looking for trust signals every step of the way. Excellent content builds that trust.

Now the practical. We’re already seeing our content program drive results in real time for dozens of B2B companies.

Our secret sauce is ICP-focused editorial content that builds trust and moves the needle. The playbook works. The challenge? Getting all those moving parts working in perfect harmony and having the right people to make your content sing. That’s where we come in.

We have our own newsletter + playbooks. Still a fit?

TL;DR: probably yes.

Here's why.

Most companies are running their newsletters as marketing emails (think: blasting out the latest company blog to a cold email list and hoping for the best). Our approach? Providing value through editorial content that makes your ICPs lean in.

Here’s what we mean:

+ Instead of asking readers to click blog posts, we share key insights natively in the newsletter.
+ Instead of forcing thought leadership, we let SMEs share domain expertise, contextualizing it to your business.
+ Instead of marketing at readers, we create a go-to resource they'll return to weekly.

Put it this way: you’ll have thousands of ICPs reading and getting value from your newsletter every week. So when they’re ready to buy, your brand will be top of mind.

Already running a truly editorial newsletter? Perfect – let our SME interviews and playbooks become the pillar pieces that fuel your subscriber growth.

Now, about that long-form content: We create tactical playbooks with SME insights that move buyers through your funnel. Unless you're deep in the SME game, we complement your existing content perfectly.

Finally (and here’s the best part) – we’ll keep your content engine humming year-round across your website, email, and LinkedIn so you can focus your in-house team on timely campaigns and launches.

Who is my dedicated content team?

Your team is a trio of content experts supporting your specific strategy: a Content Strategist to translate your vision to a plan of action; a Copywriter to execute that plan; and a Customer Success Manager to keep us all working together smoothly.

To dive a little deeper:

Your Content Strategist is the architect behind your entire content ecosystem and an extension of your marketing team. They deeply understand your marketing approach and business goals, then tailor a content strategy that supports them. From developing your content calendar, to interviewing SMEs, to QAing every piece of content we give you, they’re here to help your vision become your voice.

Your Copywriter is the execution virtuoso. They transform your strategy into expertly crafted ICP-focused content across the formats we deliver. And when we say they're the best? We mean it. Our copywriter selection process makes Navy SEAL training look like a walk in the park — less than 0.5% make the cut.

Your Customer Success Manager is your expert project manager, internal champion, and day-to-day point of contact. They keep the trains running on time and help the whole team prioritize, so that everything we do is directly tied to delivering the value you hired us for (read: hitting your goals).

Best in class. Full stop.

How do you find + work with SMEs?

You know your experts, and we know how to extract and package their wisdom. We’ll get obsessive about understanding your ICP, then work together to build your SME squad from four key sources:

+ Your employees
+ Your customers
+ Your high-value prospects
+ Industry thought leaders in your network

Once we identify these industry geniuses, we handle coordination, interviews, and content creation.

Here's the best part: this flywheel shares deep industry knowledge with your ICP while highlighting customer success stories. Imagine that: case studies that your buyers will actually want to read! I know, right?

Smarter, not harder.

What happens during onboarding?

Implementation month is the foundation for our long-term partnership and content program. (It’s also when you’ll see we’re a little bit obsessed with you, and not afraid to show it.)

Our mission during your first month is to get 100% alignment on:

+ Your unique voice
+ Content preferences
+ Your company's north star goals
+ A list of ideal SMEs to interview
+ Your killer content strategy + calendar
+ The KPIs that'll prove we're crushing it together

This foundation helps us execute quickly and reliably, so we can stick the landing every time.

How do revisions work?

During implementation month, we’ll spend time getting aligned on your brand voice, tone, and style, so that we’re set up to deliver content that works right out of the gate.

From there, you get 2 rounds of async feedback per piece. Why 2? Because it keeps your content engine running at full speed, while giving us room to nail the details. If we hit round 2 and you're still not feeling the magic, we'll hop on a quick call to troubleshoot together.

Think of it as continuous improvement, with guardrails to keep your content engine rolling.

Can we submit ad hoc requests?

The short answer: no.

The full answer: Our content strategy for you is built around a powerful, “always on” flywheel to drive your pipeline. We’ve seen it in action, we’ve seen it work, and let’s be blunt: we don’t want to gum up the works of a beautiful, well-oiled machine.

Do you handle distribution?

Not yet – but we know this is high on our partners' wish lists! 👀

For now, during implementation month, we’ll walk you through the ideal infrastructure for distributing the content we create. We also deliver every piece of finished content in the most plug-and-play format possible, so you can keep your distribution engines humming.

How long until i see performance?

High level, you should see some positive indicators that our strategy is working within one quarter.

That said, this depends on a few key factors, like how quickly we can get your SMEs in the mix, how locked in we are on publishing cadence, your existing email lists and web traffic, and of course, your specific KPIs.

Here's how we like to think about performance, and what we've seen with our clients so far:

+ Q1: Satisfaction with the content motion + quality of deliverables
+ Q2: Traffic, subscribers, + impressions start doing that hockey stick thing 📈
+ Q3: Quality pipeline starts heating up

How long before content is live?

We move fast, but we also move smart. We know “slow is smooth, and smooth is fast.”

During implementation month, we lay the groundwork for your content motion – think strategy alignment, voice development, SME interviewing, and planning your first wave of content. Once that foundation is rock solid (usually week 3), we'll start cooking up your first pieces.

Typically, you'll see your first draft hit your inbox within 4–5 weeks of kickoff. Factor in our revision cycles and your team's bandwidth, and you could have your first piece ready to rock within your second month with the 'arb.

But remember: It’s not a sprint. Our work together is the start of a long-term content marathon, creating compounding digital assets that appreciate over time. We know from our clients that you’d rather take the time up front to get it right. Trust us.

legal/legaltech

$103M+

Series A with Linkedin-first GTM