Your content engine works like this.
Just when you've given up on agencies, you find one (heyyy! that's us!) that operates like an absolute machine. Once you've hit that go button over on our pricing page, your content engine is fired up — and within 48 hours — your all-access pass to world-class content creation begins.
It's all right here.
The process fueling your story.
STEP ONE
Load up your ideas
We want to hear everything. Whether it’s pie in the sky concepts or working drafts, use the creative briefs we’ve created to share your needs. All done inside your private content dashboard.
STEP two
Queue your priorities
Next, submit your content requests – highest priorities at the top. Your copywriter will pick up the top 1 or 2 requests at a time (depending on your tier), so be sure your queue is ordered just right.
STEP three
Let the writing begin
Over the next 48 hours, your writer cooks up your content. The arb’s got you - you’re in world-class content hands. So go touch grass. Play Connections. Or cross off one of the other 1,000,001 things on your to-do list. We’re on it.
STEP four
Next, a quality check
Once content drafts are complete, your copywriter submits each piece for a mandatory editorial review before it reaches your eyes.
STEP five
Your content is ready!
Within 2 business days, your content is ready for your thumbs up or down. For shorter pieces (like a social post), you’ll get a full draft. For longer pieces (like a newsletter), expect a working version.
Choose Your Pace
Toggle between our various tiers to learn what approach best matches your needs.
Build
Our self-service package. Created for teams with an existing content foundation in need of production support to turn their briefs into optimized, publish-ready copy.
Activation
Within 48hrs of activation, you receive access to your content dashboard and can begin creating and prioritizing your content requests as your content team preps for kick-off.
Kick-off
Next, you'll meet your content team during a 1-hr call where they walk you through your dashboard and share best practices for solid content briefs and resources that set you up for success.
Content Creation
And now you're free to move about the content engine! Flesh out briefs and ship them to the request lane to be picked up by the copywriters, one at a time. Content (up to 500 words) will land for your review in ~2 business days, where you'll provide feedback on the work for reconciliation or run with it.
Publishing
That’s literally it! Publish final pieces on the platforms most relevant to your story, your audience and your content calendar. They'll be optimized for that channel right within the content card, so you just copy/paste/publish.
Content Autopilot
Every time a content piece is pulled over for your review, your writer will begin drafting the next request in the queue. Just be sure your briefs are loaded and queued up so our writers pencils are always up.
Grow
Our enhanced package. Designed for brands ready to amplify their content. Includes strategic foundational support to jumpstart your content engine, before empowering you to take the wheel and drive your content production forward.
Activation + Onboarding
Within 48hrs of activation, you’ll gain access to your content dashboard and can begin prioritizing content requests prior to kick-off. During our first team call, we’ll get to know your needs and begin formulating your content strategy track.
ICP Focus + Content Strategy
Next up, we’ll dive into ICP identification, core pillar expansion, and hone in your brand's voice and tone as we solidify and begin executing on your content strategy.
Content Calendar Planning + Execution
After your first 15 days, you can expect a detailed week-by-week, 3-month content calendar breakdown of the north star set in place by your content strategy. From then on, content production commences!
Repurposing + Distribution
A week before your one-month mark, discuss creating a repurposing matrix to extend the life of your existing content across channels, and load up the rest of your content cal into the engine.
Content Autopilot
One month post activation, you’re all set to drive our content engine without oversight. Just like passing your driving test, but better!
Scale
Our full service, all hands on deck, package. Ideal for teams looking for support in multiple content formats and comprehensive strategic launches.
Activation + Onboarding
Within 48hrs of activation, you’ll gain access to your content dashboard and can begin prioritizing content requests prior to kick-off. During our first team call, we’ll get to know your needs and begin formulating your content strategy track.
Ideating + Strategizing
Next up, your dedicated content strategists will audit, conceptualize + develop a content plan hyper-focused and tailor-made to your specific company goals.
Alignment + Execution
Once your GTM proposal is conceived, we're on a mission to align and get cookin'. With bi-weekly meetings in place, your priorities and requests become our marching orders.
Repurposing + Distribution
Omnichannel strategy? Yes, please! We'll incorporate derivative content into your monthly content calendars so your content (and resources) are working smarter, not harder.
Ongoing Content Strategy
When we say full-service, we mean it. Quarter over quarter, you can expect ongoing strategic support and coaching that'll blow all of your goals (and KPIs) out of the water!
Enterprise
Our white-glove, premium content service for sophisticated and large teams looking for flexible and custom content strategy, writing, and coaching.
Your full-stack
content shop.
Newsletter + Blogs
Transform your audience into a valuable, engaged asset. Premium long-form content that builds loyalty and drives sustainable revenue growth.
Social Content
Elevate your brand's digital presence and conversion rates. Strategically crafted social copy that resonates with your ICP and drives measurable results.
Case Studies
Leverage your successes to accelerate the sales cycle. Meticulously constructed narratives that showcase your impact and persuade high-value prospects.
Playbooks + Guides
Position your brand as the definitive industry authority. Expertly distilled content that expands your influence and initiates high-level industry dialogues.
Email Campaigns
Optimize your entire customer journey, from prospect to advocate. Precision-engineered email strategies that nurture relationships and drive consistent engagement.
Your burning questions.
"A content subscription that meets all my copy needs?" We're no mind-readers, but we figured you'd have a few questions. Do your proper vetting with a scroll through our FAQ.
See PricingWhy wouldn’t I hire in-house?
We were waiting for that! For starters, the annual cost of a full-time, senior-level copywriter is $100K with benefits (and good luck getting one at the caliber you need!). Not to mention, our expert content strategists, editorial team and client success team working behind the scenes on your behalf – that easily translates into at least $200K of headcount fully vetted, trained and managed by … well … not you!
Aside from that, you may not always have enough work to keep them busy at all times, so you're stuck paying for time you aren't able to utilize.
With the monthly plan, you can pause and resume your subscription as often as you need to ensure you're only paying your content team when you have work available for them.
Is there a content limit?
Once subscribed, you're able to add as many content requests to your queue as you'd like, and copywriters will work through each request 1 at a time with the Build tier or 2 requests at a time under the Grow & Scale tiers . Be sure to prioritize your content requests top to bottom so your top priorities are worked through first.
Scale is our full-service tier designed for more complex content needs and enterprise teams, so the actual content count may vary given the custom nature of this tier.
Who are my writers?
Best in class. Full stop. Our writer evaluation process is no joke – for every thousand writers we vet, less than 1% qualify for our bench. And our content strategists? Same jam. Our secret sauce is in assembling the best content team in the business, all for your gain. It’s what we hang our hat on.
And with Scale, you’ll have a dedicated writer and content strategist who will dig deep into your brand story and support your content planning and creation on the daily.
Will you help with strategy?
Don’t worry, we’ve got you. First off, we throw in 1 complimentary strategy call with one of our amazing content strategists when you sign up for Grow. But we also offer a la carte options for added support when you need it on this tier. This includes a 1-hour content strategy call for $500 per call, which you can book as often as you need right from your dashboard.
And with Scale, you’re all set. This tier includes a dedicated content strategist and writer who will dig deep into your brand story and support your content planning and creation on the daily.
What’s the turnaround time?
Content will land for your review in around 48 hours or 2 biz days. For shorter pieces of content (like a social post <500 characters), you can expect a full draft for review. For longer pieces of content (like a newsletter), you can expect to review a working draft of at least 500 additional characters every 48 hours.
What if I don’t like it?
No worries! Leave feedback on the piece – you’ll have unlimited revision cycles to make sure you’re 100% satisfied.
How do I request content?
storyarb offers a ton of flexibility in how you request content via your private client dashboard. Many do so directly via their dashboard using our pre-baked content outlines, others prefer sharing Google docs or even recording a brief video or voice memo for those who prefer to leave all the writing to us. Basically, if it can be linked to or shared in Notion where our content engine lives, it's fair game.
Any content formats you won’t do?
While we’re not writing your personal memoir quite yet, and not super keen on technical instruction manuals, we’re happy to evaluate content formats that fall outside our pre-baked templates. Just submit an inquiry through your dashboard, and we’ll let you know if it falls within our sweet spot. We’re all about customer-led innovation, so our product roadmap includes an ambitious roll-out of new templates frequently, based on your most requested content formats.
What if I only have 1 request?
Fine by us. You can pause your subscription when finished, and re-up when you have additional content needs.
I can hit pause?
We understand you may not have enough content work to fill up the entire month. Maybe you only have one or two content requests at the moment. That's where pausing your subscription comes in handy. Billing cycles are based on a 31-day period. Let's say you sign up and use the service for 21 days, and then decide to pause your subscription. This means that the billing cycle will be paused and you'll have 10 days of service remaining to be used anytime in the future.
Any refunds?
Due to the high quality nature of the work, there will be no refunds issued.
If these logos could talk, they'd tell the stories and strategy our team has repped, written and supported.
