High level, you should see some positive indicators that our strategy is working within one quarter.
That said, this depends on a few key factors, like how quickly we can get your SMEs in the mix, how locked in we are on publishing cadence, your existing email lists and web traffic, and of course, your specific KPIs.
Here's how we like to think about performance, and what we've seen with our clients so far:
+ Q1: Satisfaction with the content motion + quality of deliverables
+ Q2: Traffic, subscribers, + impressions start doing that hockey stick thing 📈
+ Q3: Quality pipeline starts heating up